Graphic Design | Web Design | Marketing | Digital Marketing
Photography | Social Media | SEO/Analytics
2006 - 2011 Centenary College, BFA Graphic Design and Multimedia Arts, Minor in Marketing
Isolatek International is a fireproofing manufacturing company that produces and sells fireproofing material worldwide. Isolatek employed me as the Graphic Design and Marketing Specialist to re-brand the companies image by implementing a design guide, updating and formatting all forms and documents to the current design template, including business cards and letterhead.
Currently, I maintain and update all technical, sales, and marketing information to illustrate the significance of Isolatek International's fireproofing products. During the re-branding, I revamped and implemented the new corporate presentations. I coordinate the editing and printing of all corporate and marketing materials.
I establish our social media accounts and attained followers. I also started digitally marketing by sending e-blasts sending new and vital information to all architects and recognized applicators. I write all content for our blog, high profiles, and sell sheets. To become a more eco-friendly company we implemented an interactive digital binder with all information our current binders hold. I work closely with our purchasing department to create, update, and maintain all pail and bag labels.
I managed and created our new mobile-friendly website. Maintaining and updating the website daily by editing the front end and back end coding. I used HubSpot to make sure our SEO was outstanding. I monitor the websites google analytics to make sure we have a great flow through our website.
I provide all photography and videography as requested by the sales and marketing team. I edit and create marketing videos to display our newest products and how to use them.
Photograph events, group shots, and individuals for parents and children. Create flyer’s and events on facebook to inform parents and children of activities that are coming up in the Dojo. Create tee-shirt and sweatshirt designs to be sold at events. Design yearly camp tee-shirt logo. Photograph students and classes at camp for parents. These are then printed on a plaque and given to the students.
I was asked by AT&T to create logos, tee-shirts and banners for their yearly charity event. AT&T and Junior Achievement participants raise money and enjoy two hours of fun-filled bowling, food and prizes! Bowl-A-Thons can take place at any time, and are usually sponsored by individual companies for their employees to participate in. Last year, JA Bowl-A-Thons generated over $1.3 million that is used to prepare New York City and Long Island students to thrive in the 21st century workplace and global economy by inspiring a passion in free enterprise and entrepreneurship, and instilling an understanding of personal financial literacy.
Maintain updated back up files on graphics computer. Kept a monthly log and project book of all departmental requests. Coordinated accurate and timely creation of all forms, business cards, letterhead and posters utilized throughout the Medical Center. Provided photography at hospital events as requested. Designed and maintained all medical forms for hospital records, managed flow and traffic for all projects within the department. Assists the Department Director and Vice President as requested. Design all fliers, posters, signs, and forms to inform patients of the established departmental policies and procedures, objectives, quality assurance program, safety, environment, activities and infection control standards in the Medical Center.
Greet and develop a rapport with patients as they walk into the dental office. Answer phone calls and field patient’s questions. Call patients to confirm appointments, schedule appointments and request payments. Work with insurance companies in regards to patient dental plans and/or outstanding claims. Create treatment plans for patients; work with disgruntled patients on incorrect billing and statements. Manage 2 other assistants (i.e., schedule, work flow, etc.). Assist the dentist in all procedures, and make sure the office has a gentle flow during hectic schedules. Designed and update the current website http://www.serenitydentalspa.net. Create fliers for promotions and specials for patients.
• Photoshopping images to create clear images
• Bitmap images to fit on m&m’s
• Designing Graphics for clients and marketing tools for events
• Create Email websites
• Create online banners and flash banners