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Katelyn Wood

66 Ripplewood Drive, Lake Hopatcong, NJ 07849

katelynwood2017@gmail.com 

(973) 727-5308

 

Marketing and Graphic Design Professional

 

A talented creative professional with wide-ranging experience spanning graphic and web design, digital marketing, photography, and more. Known for her reliability and calming design aesthetic, she has enhanced client brands like Isolatek International and Serenity Dental Spa. Her capability not only illustrates her skills but also crafts welcoming and engaging user experiences.

Areas of Expertise:

  • Graphic Design

  • Digital Marketing

  • Social Media Marketing

  • Email Marketing (Constant Contact, Mad Mimi, Mail Chimp)

  • Google Analytics

  • Content Writing/Copywriting

  • Microsoft Word

  • Microsoft Powerpoint

  • Microsoft Excel

  • Microsoft Outlook

  • Adobe Photoshop

Professional Experience:

BEM Systems, Inc. 2024-Present

Marketing Communications Specialist / Madison, New Jersey

The Marketing Communications Specialist covers various business development responsibilities, including supporting Practice Leaders in securing the company's project backlog by tracking opportunities and developing proposals, presentations, and marketing materials from the preproposal through the proposal and post-proposal client marketing stages. Monitor and track opportunities via various venues, including FedBizOpps and GovWin, client websites, and news publications. Coordinate Proposals based on RFP, RFQ, RFI, or other solicitation documentation for various clients, including federal and local government agencies. Ranging in size from single-page letters to multi-volume bound submissions. Develop original content and edit prepared content for proposals, including executive summaries, proposal sections, project descriptions, and resumes. Edit proposals for grammar, typos, content flow, clarity, voice, consistency, and accuracy. Develop original graphics, including organization charts, flow charts, tables, and other graphics to support proposal content. Manage the process to create and maintain well-organized, up-to-date qualifications statements, project descriptions, and resumes. Write, organize, develop and maintain project fact sheets, staff resumes, and other experience-related data for ongoing use in marketing/business development efforts. Create graphics for print and electronic marketing materials, websites, and social media platforms. Prepare client presentations, client int, speaking opportunities, and other engagements. Assist in planning conferences, professional association events, and company events. Update and maintain the website and other social media sites through regular content reviews and updates. Organize and maintain current contract info & client references, and Maintain contacts database(s). Coordinate and produce reports and other client deliverables based on requirements, including formatting and editing.

 

Isolatek International 2014 - 2024

Graphic Design and Marketing Specialist / Stanhope, New Jersey                               

 

As a graphic design and marketing specialist, I create all corporate branding and presentation designs. Maintain all technical datasheets, sales and marketing collateral, binders, and website content. Update, and modify presentations to portray Isolatek International's mission statement. Coordinate the editing and printing of all corporate and marketing materials. Create and update all product packaging for Isolatek’s pail and bag labels. Compose and send all marketing e-blasts to send new and vital information to all architects and recognized applicators. Send out customer service surveys to all recognized applicators. Maintain, compose and update website content.  Monitor the website's SEO, analytics and google ads for leads and results. Compose and launch all blog posts. Compose and post all content on social media. Provide all photography and videography as requested by the sales and marketing team. Edit and create marketing and application videos to instruct our followers on the best practices of fireproofing. Monitor AEC Daily for all leads. Create, purchase and send all merchandise, marketing collateral and booths to conventions. Coordinate purchase and distribution of all Isolatek merchandise to sales team. Create all awards for HR department. Purchase and distribute all holiday cards to be sent out. Corporate event planning for Estimators and Applicators. Maintain all registered trademarks. 

Bergen Regional Medical Center 2012 - 2014

Graphics Coordinator / Paramus, New Jersey

 

Maintain updated back up files on graphics computer. Kept a monthly log and project book of all departmental requests. Coordinated accurate and timely creation of all forms, business cards, letterhead and posters utilized throughout the Medical Center. Provided photography at hospital events as requested. Designed and maintained all medical forms for hospital records, managed flow, and traffic for all projects within the department. Assists the Department Director and Vice President as requested. Design all fliers, posters, signs, and forms to inform patients of the established departmental policies and procedures, objectives, quality assurance program, safety, environment, activities, and infection control standards in the Medical Center.

 

 

AT&T 2011 – 2017 (Freelance)

Graphic Designer / New Jersey

 

I was asked by AT&T to create logos, tee-shirts, and banners for their yearly charity event. AT&T and Junior Achievement participants raise money and enjoy two hours of fun-filled bowling, food, and prizes! Bowl-A-Thons can take place at any time and are usually sponsored by individual companies for their employees to participate in. Last year, JA Bowl-A-Thons generated over $1.3 million that is used to prepare New York City and Long Island students to thrive in the 21st-century workplace and global economy by inspiring a passion for free enterprise and entrepreneurship and instilling an understanding of personal financial literacy.

 

Education:

Centenary College - Bachelor’s Degree Graphic Design and Multimedia arts. Minor in Marketing


Licenses & Certifications

After Effects CC 2018 Essential Training: The Basics, Content Marketing Foundations, Google Analytics Essential Training, Lead Generation Foundations, Learning Google Tag Manager, Online Marketing Foundations, Become an SEO Expert, Learning Motion Graphics (2015), Local SEO, SEO: Keyword Strategy, SEO: Videos, Making Sense of the CSS Box Model (2015), SEO Foundations, Writing with Flair: How to Become an Exceptional Writer, Content Marketing Foundations, Premiere Pro CC 2018 Essential Training: The Basics (2018), WordPress 4 Essential Training, WordPress: Building Child Themes

 

 

Katelyn Wood                                                                      katelynwood2017@gmail.com                                                                                     (973) 727-5308

  • Photography

  • Photo Editing & Retouching

  • Adobe Illustrator

  • Adobe Rush

  • Adobe Indesign

  • Typography

  • Adobe After Effects

  • Videography

  • Video Production

  • GoPro / Nikon

  • Survey Monkey​

  • Wordpress

  • Web Design (html, html5, Bootstrap, CSS/PHP)

  • WIX

  • Search Engine Optimization (SEO)

  • Hubspot

  • HotJar

  • Vimeo

  • Canva

  • Clickup / Asana / Sharepoint

  • Google Ads

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